erc/metu
INTERNATIONAL CONFERENCE IN ECONOMICS  IV
September 13-16, 2000, Ankara

The Influence of External Environment on Corporate Culture of Firms: An Application in Clothing Industry in İzmir

Jülide Kesken (Ege University)
G. Nazan Günay (Ege University)

Abstract

There have been many studies about the relationships between corporate culture and external environment. It is assumed that corporate culture should embody what it takes to succeed in the environment. If the external environment requires extraordinary customer service, the corporate culture should encourage good service; if it calls for careful technical decision making, cultural values should reinforce managerial decision making. The general aim of this study is to examine the relationships between the external environment and corporate culture. Therefore;
- the dimensions of external environment,
- the term of corporate culture and
- the relationships between external environment and corporate culture in clothing industry will be examined.
Focus group studies will be carried out to gain insights of the sector and of the general understanding of the concept of corporate culture in clothing industry.

Economic Research Center
Middle East Technical University
06531 Ankara Turkey
Phone: + 90 312 210 3044, 210 2003
Fax: +90 312 210 1244
e-mail: metuerc@metu.edu.tr